{"id":12,"date":"2026-03-21T14:47:46","date_gmt":"2026-03-21T14:47:46","guid":{"rendered":"https:\/\/mse-175.tasdeerjo.fyi\/our-story\/"},"modified":"2026-03-21T22:21:18","modified_gmt":"2026-03-21T19:21:18","slug":"our-story-2","status":"publish","type":"page","link":"https:\/\/lacurejo.online\/en\/our-story-2","title":{"rendered":"Our Story"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide lacure-section lacure-page-intro has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Our story<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">From Jordan to more than 53 countries, La Cure built its identity on minerals, manufacturing discipline, and export-ready quality.<\/h2>\n\n\n<p class=\"has-lead-font-size\">The brand story combines local resource stewardship with a global ambition to make Dead Sea care accessible, credible, and commercially reliable.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Company background<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">A dynamic Jordanian business at the forefront of regional skincare.<\/h2>\n\n\n<p>Jordan Company for Dead Sea Products grew through local, regional, and international market expansion, supported by qualified management and a skilled team.<\/p>\n\n\n<p>Its quality-management commitment led to ISO 9001 certification, while product compliance in multiple markets aligned the business with EC and FDA expectations.<\/p>\n\n\n<p>The company continues to frame the Dead Sea not only as a natural resource, but as the foundation of a long-term beauty and wellness proposition.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Timeline<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">Major milestones in the La Cure journey.<\/h2>\n\n\n<ul class=\"wp-block-list\"><li>1994: Establishment of Jordan Company for Dead Sea Products.<\/li><li>1995: First international market entry in Finland.<\/li><li>1996: Production facility upgrade and participation in the Dead Sea Marathon.<\/li><li>1998: International awards for trade name and quality.<\/li><li>1999: ISO 9001 certification.<\/li><li>2000: Membership with the Amman World Trade Center association and recognition from the American Embassy in Jordan.<\/li><li>2001-2003: Additional international awards, US FDA approval, and EICC membership.<\/li><li>2013-2017: Super Brand Award, EU Product Information File compliance milestones, and a refreshed La Cure brand image.<\/li><\/ul>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Vision, mission, and values<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">A global Dead Sea care brand grounded in quality and accessibility.<\/h2>\n\n\n<p>Vision: to be a leading international provider of natural cosmetics and personal-care products from the Dead Sea, contributing to health, beauty, and everyday wellbeing.<\/p>\n\n\n<p>Mission: to offer women and men worldwide effective and safe Dead Sea cosmetics while responding to diverse beauty and health needs.<\/p>\n\n\n<ul class=\"wp-block-list\"><li>Quality in products and excellence in processes.<\/li><li>Integrity in all dealings.<\/li><li>Clients come first.<\/li><li>Global vision with local support.<\/li><li>Support for local communities and Jordanian export strength.<\/li><\/ul>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide lacure-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"section-eyebrow has-sm-font-size\">Strengths<\/p>\n\n\n<h2 class=\"wp-block-heading has-h2-font-size\">Why the business position remains durable.<\/h2>\n\n\n<ul class=\"wp-block-list\"><li>High-quality products at accessible prices.<\/li><li>Strong client servicing.<\/li><li>Recognizable brand name and repeat consumer base.<\/li><li>Effective formulations for therapy and beautification.<\/li><li>History in international markets and compliance with international standards.<\/li><\/ul>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our story From Jordan to more than 53 countries, La Cure built its identity on minerals, manufacturing discipline, and export-ready quality. The brand story combines local resource stewardship with a global ambition to make Dead Sea care accessible, credible, and commercially reliable. Company background A dynamic Jordanian business at the forefront of regional skincare. Jordan [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"spectra_custom_meta":{"_uag_css_file_name":["uag-css-12.css"],"rank_math_internal_links_processed":["1"],"_uag_page_assets":["a:9:{s:3:\"css\";s:260:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:11:{i:0;s:10:\"core\/group\";i:2;s:15:\"core\/post-title\";i:3;s:17:\"core\/post-content\";i:5;s:14:\"core\/paragraph\";i:6;s:12:\"core\/heading\";i:7;s:9:\"core\/list\";i:8;s:11:\"core\/search\";i:9;s:17:\"core\/latest-posts\";i:10;s:20:\"core\/latest-comments\";i:11;s:13:\"core\/archives\";i:12;s:15:\"core\/categories\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1777731210\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"","author_link":"https:\/\/lacurejo.online\/en\/author"},"uagb_comment_info":0,"uagb_excerpt":"Our story From Jordan to more than 53 countries, La Cure built its identity on minerals, manufacturing discipline, and export-ready quality. The brand story combines local resource stewardship with a global ambition to make Dead Sea care accessible, credible, and commercially reliable. Company background A dynamic Jordanian business at the forefront of regional skincare. Jordan&hellip;","_links":{"self":[{"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":5,"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/pages\/12\/revisions\/128"}],"wp:attachment":[{"href":"https:\/\/lacurejo.online\/en\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}